[00:01.213]The Nobel Academy[00:02.535]For the last 82years,[00:04.699]Sweden's Nobel Academy has decided who will receive the Nobel Prize in Literature,[00:09.353]thereby determining who will be elevated from the great and the near great to the immortal.[00:14.736] But today the Academy is coming under heavy criticism both from the without and from within.[00:21.769]Critics contend that the selection of the winners[00:23.454]often has less to do with true writing ability than with the peculiar internal politics of the Academy and of Sweden itself.[00:32.511]According to Ingmar Bjorksten , the cultural editor for one of the country's two major newspapers,[00:38.123]the prize continues to represent "what people call a very Swedish exercise: reflecting Swedish tastes."[00:45.423]The Academy has defended itself against such charges of provincialism in its selection by asserting that[00:50.666]its physical distance from the great literary capitals of the world[00:54.555]actually serves to protect the Academy from outside influences.[00:59.666]This may well be true,[01:00.555]but critics respond that this very distance may also be responsible for[01:04.445]the Academy's inability to perceive accurately authentic trends in the literary world.[01:11.455]Regardless of concerns over the selection process,[01:14.055]however, it seems that the prize will continue to[01:16.125]survive both as an indicator of the literature that we most highly praise,[01:20.455]and as an elusive goal that writers seek.[01:23.888]If for no other reason,[01:25.466]the prize will continue to be desirable for the financial rewards that accompany it;[01:30.433]not only is the cash prize itself considerable,[01:33.688]but it also dramatically increases sales of an author's books.